Carbon Maps helps the food industry reduce their climate impact
Author: Romain Dillet
Meet Carbon Maps, a new French startup that raised $4.3 million (€4 million) just a few weeks after its inception. The company is building a software-as-a-service platform for the food industry so that they can track the environmental impact of each of their products in their lineup. The platform can be used as a basis for eco ratings. While there are quite a few carbon accounting startups like Greenly, Sweep, Persefoni and Watershed, Carbon Maps isn’t an exact competitor as it doesn’t calculate a company’s carbon emissions as a whole. It doesn’t focus on carbon emissions exclusively either. Carbon Maps focuses on the food industry and evaluates the environmental impact of products - not companies. So far, Carbon Maps is working with two companies on pilot programs as it’s going to require a ton of work to cover each vertical in the food industry. The startup creates models with as many criteria as possible to calculate the impact of each criteria. It uses data from standardized sources like GHG Protocol, IPCC, ISO 14040 and 14044. The company targets food brands because they design the recipes and select their suppliers. Eventually, Carbon Maps hopes that everybody across the supply chain is going to use its platform in one way or another.