Flipkart launches ‘Flipkart Green’, an e-store for sustainable products
‘Flipkart Green’ aims to provide access to information and better availability of globally certified sustainable products to customers looking for sustainable brands and products. To begin with, a vast selection of fashion, beauty and makeup, grooming, healthcare, food, home and lifestyle products are being made available from over 40 brands. This will further expand to include products from many other categories including healthcare, food, sports and fitness, toys, stationery, electronics and appliances as well. In recent years, there has been a sharp rise in customers rethinking the impact of their consumption on the health of the planet as well as their own health. With customers starting to adopt sustainable products such as bamboo toothbrushes, reusable grocery bags, reusable water bottles and dishcloths to name a few, the ‘Flipkart Green’ Store will bring shoppers one step closer to having easy access to such sustainable products. Sustainability has been a core tenet in Flipkart’s vision to democratize e-commerce in India and it has taken several initiatives over the past two years in its effort to protect the planet. A few of these initiatives include: Flipkart’s partnership with Canopy Planet, a not-for-profit environmental organization, for responsible sourcing of sustainable packaging and man-made cellulosic fibers, joining the Pack4Good and CanopyStyle initiatives, Flipkart being part of the Climate Group’s global electric mobility initiative, EV100, and committing to 100% EVs in its logistics fleet by 2030.