Genera hires new chief commercial officer to support customer carbon footprint reduction through a transition to molded fiber packaging solutions
Author: Vonore, Tenn
Genera, a manufacturer of domestically sourced and produced ag-based pulp and molded fiber products, announced today that it has hired packaging industry veteran James Davidson as its new chief commercial officer in charge of developing the company's commercial strategy and rapid expansion plans. Davidson will create value for Genera's customers by helping them move toward more sustainable packaging products to meet their environmental and sustainability goals, including net zero commitments. "We are excited about the broad packaging industry experience James brings to Genera," said Dr. Kelly Tiller, CEO of Genera. "He adds significant commercial expertise to our leadership team and his background will help us accelerate our growth as we look to build on our strong external brand and long-term sustainable business development." Davidson has more than 20 years of experience in progressive packaging industry leadership roles in sales, marketing, operations and product development. His background in delivering strategies to increase commercial sales and marketing and identifying new business pipelines to boost revenue positions him to lead Genera's sales growth, taking advantage of the company's rapidly expanding production capacity.