Georgia Tech launches new program to grow more sustainability focused startups
Atlanta’s next big startup success could be a sustainability-focused venture, thanks in part to a new entrepreneurial program at Georgia Tech. Late last year the university announced the launch of Sustainable-X, a program born from the Ray C. Anderson Center for Sustainable Business, Create-X, and Sustainability Next (Georgia Tech’s climate-focused strategic planning initiatives).The goal of the program is to help “sustainability-focused startups or startups that have sustainability as a big component of the overall footprint,” said Karthik Ramachandran, professor and Sustainable-X’s co-director. “It’s not just thinking about sustainability as a ‘do good’ initiative, but also as a business that can be modeled and optimized like any other business.” The program will help students and community members find new business models that are simultaneously profitable and sustainable. Georgia Tech’s Create-X program, which stad in 2014, has helped students launch hundreds of startups with a total valuation of over $1.4 billion. It was the launching pad for unicorn supply chain company Stord and helped several growing startups like Crescendo, EyeGage, and Grubbly Farms gain traction early on. Create-X had a record 100 teams go through the program last summer alone.