LVMH and Dow intend to collaborate to improve sustainable packaging across major perfume and cosmetics brands
Dow and LVMH Beauty, a division of LVMH, the world leader in luxury and home to 75 iconic brands, will collaborate to accelerate the use of sustainable packaging across LVMH's perfume and cosmetic products. This collaboration would enable both bio-based and circular plastics to be integrated into several of the beauty multinational's product applications without compromising functionality or quality of the packaging.Bio-based and circular plastics, which are made from bio-based and plastic waste feedstock respectively, will be used to produce sustainable SURLYN™ Ionomers, polymers used to manufacture premium perfume caps and cosmetic cream jars. Within 2023, some of LVMH's perfume packaging will include both bio-based SURLYN™ and circular SURLYN™. The sustainable SURLYN™ portfolio will deliver similar crystalline transparency and freedom of design expected from the rest of Dow's SURLYN™ range, at a low carbon footprint. "At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Collaborating with Dow in developing sustainable SURLYN™ is key as this material is used in some of our iconic perfumes, starting with GUERLAIN La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality", said Claude Martinez, Executive President and Managing Director of LVMH Beauty.