Procter & Gamble Innovates to Create Products That Are Both Sustainable and Accessible
The Wall Street Journal recently featured Gillette’s inclusive and sustainable packaging design, sharing how it cuts down on the amount of thick plastic we use, and can also save our consumers the hassle of opening our products. Click here for the full story. “Consumers would go right to, ‘Your packaging is so plastic’, and then usually in the next breath they would say, ‘And it’s so hard to open’,” Kara Buckley, head of global grooming communications at Procter & Gamble, told the WSJ. In 2021, our Gillette razor brand began selling some razors in cardboard packaging with a pulp tray, rather than in plastic blister packs and trays. Today, around 80% of our Gillette refillable razors globally are now sold in the new packaging, Ms. Buckley said. By moving away from plastic blister packs that some customers said were frustrating to get into, we’re also driving inclusive design practices. Recently launched in Europe, Ariel ECOCLIC® box is the first Ariel laundry pack to be both certified child-safe and designed to be inclusive and intuitive to use for all adults, thanks to its ergonomic opening system powered by extensive research. Ariel has also designed large, clear and legible opening instructions placed at the top of the pack to make sure the box is easy and comfortable to open for all, including those with dexterity, visual and/or cognitive impairments.