Sustainability magazine Zenbird launches Zenbird.Life, a curation site for sustainable brands in Japan

Feb 21, 2023

Sustainability magazine Zenbird launches Zenbird.Life, a curation site for sustainable brands in Japan

Source: https://www.digitaljournal.com/pr/news/sustainability-magazine-zenbird-launches-zenbird-life-a-curation-site-for-sustainable-brands-in-japan

Helping socially and environmentally conscious individuals take action with confidence, including foreigners living in Japan and visiting tourists. Zenbird Media, an English online magazine that shares Japan’s sustainable spirit, culture, and philosophy with the world, has just launched Zenbird.Life, a curation site for sustainable brands in Japan. Using an intuitive rating developed in-house, users will be able to take action for society and the environment without giving up their preferred lifestyles, thus helping them achieve unconscious, responsible consumption. The Zenbird Media team releases news, columns, and interviews about sustainable products and activities in Japan that are good for society or the environment, backed by Zenbird’s sister media, including IDEAS FOR GOOD and Life Hugger. This places Zenbird in a very strong position to curate brands, because it discovers more about the sustainable brands, understanding what passions motivate their founders and the details of their activities. Zenbird has developed a simple rating system to convey how sustainable a brand is in three aspects: How positive its impact is on society, How positive its impact is on the environment, How circular a brand is. The Triple Bottom Line represents the three pillars of sustainable businesses: People, Planet and Prosperity. They determine sustainable businesses that are good for the community it serves, have minimal impact or restorative influence on the environment, and allow stakeholders (including customers and employees) to flourish.